Northcliffe Media was one of the largest regional news publishers in the UK made up of over 100 newspapers along with Northcliffe Digital which had a fast growing network of over 200 hyperlocal ‘localpeople’ and 27 regional ‘Thisis’ websites, plus Wowcher.co.uk, all owned by Daily Mail Group Trust.

Job Title – Digital Marketing Manager

Duration – 2007 – 2013

Responsibilities:

  •  Strategy Involved in brand concept and development of localpeople.co.uk and initial stages of Wowcher.co.uk
  • Brand PR and offline promotions Managed our internal comms. Worked with an agency for all external activity. Organised promo teams in multiple locations as well as radio advertising and event sponsorship
  • Digital marketing campaigns and promotions – Drove registrations and pushed business categories using SEM, SEO, social media and digital marketing campaigns
  • Creative services and design Briefed all campaigns to our main design agency and managed freelancers
  • Print Negotiated contra-deals across DMGT as well as paid-for outdoor advertising, leaflets and door-drops
  • CRM marketing – SMS & email campaigns to all B2C registered users and B2B business directory customers
  • Team management I managed 3 direct reports – a Social Media Manager, Promotions Executive and Email Marketing Executive and presented to sales teams around the country