Local World is a leading regional media network owned by Trinity Mirror. I worked on two significant projects starting with Transformation to digitalise the culture and practices of the original business and finishing with the POC of a completely new, disruptive model to revolutionise the future of regional media.

Duration – 2013 – 2016

Responsibilities –

  •  Strategy & campaign management Developed the marketing strategy for the new business model
  •  Brand development Created and launched a fresh brand in to a new territory. Oversaw brand guidelines and all branding across each point of contact from B2B Sales collateral to B2C newsletters, website and offline.
  • CRM Producing one-off email campaigns; daily RSS newsletters; setting up automated email programs. Main account and relationship holder of our email client, (dotmailer), overseeing multiple accounts across Group.
  • Abreast of data legislation, protection and management. System integration testing and data mapping
  •  Audience analysis & segmentation Creating and testing segments, understanding device trends and behavioural targeting using Omniture and other analytics software (Visual DNA, JICREG)
  • Print Newspaper house ads and in-paper cross-promotion initiatives. Leaflets and banners
  • Events Organising sponsorships, exhibitions and conferences
  •  Design Briefing head-designer and agencies to produce creative campaigns, sales collateral and merchandise