Hi I am Zoe Betty.
I am a CIM qualified, English BA Hons graduate with over 10 years’ total experience of marketing. I am now an experienced and strategic Digital Marketing Strategist with a strong focus on branding, both offline and online.
With a career history in news, publishing and media I understand marketing to audiences hungry for imaginative and compelling content. I create and promote stories optimising editorial content, including video and social, to drive engagement. I have launched brands in to new market territories managing budgets, overseeing market research and key audience opportunities. Developed and adhered to consistent branding, delivered cross-channel marketing campaigns using social, print, traditional offline and online, bought media space from outdoor to radio and television. Set up automated email campaigns for each stage of a customers journey using audience segmentation and behavioural insights.
Having taken a break in India to pursue creative writing and yoga (in the pic you can see I at Jaipur Literary Festival, Jan 2016), I am back in East London taking on exciting freelance jobs helping small businesses realise their dreams. I can probably help you with yours so get in touch.